Google Ads: a/b and Multivariate tests

Almost all substantial updates to the Google Ads marketing websites need to undergo testing before they can be fully launched. I collaborate with market owners from the Americas team and global team to identify and prioritize areas for testing. To keep tests organized and running smoothly, I create detailed test design documentation, work with creative and production agencies to acquire assets needed for the test, and manage communication with the analytics team to communicate results.

Tools used:

• Conductrics

• Google Analytics