selected case studies

 
 

GOOGLE: 2-Phase persona research

Foundational (phase 1) and evaluative (phase 2) research to understand an emerging persona who plays a crucial role in enabling advertisers to understand, adopt, and activate first-party data in the Google Ads accounts.

 

Meta: NEW FEATURE ADOPTION STUDY

Cloud-Connected UC is a bridge for “on-prem” customers to transition to Cisco’s cloud offering. I supported the early field trial by engaging 30+ participants at milestones with surveys, direct chat, and in-depth remote interviews.

 
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Cisco: tabletop conferencing device

I led a research project for a tabletop audio and video conferencing solution focusing on the out of box experience.

 
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Cisco: Early field trial for Cloud-Connected Unified Communications

Cloud-Connected UC is a bridge for “on-prem” customers to transition to Cisco’s cloud offering. I supported the early field trial by engaging 30+ participants at milestones with surveys, direct chat, and in-depth remote interviews.